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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q75-Q80):

NEW QUESTION # 75
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Advanced Audit Trail
B. IP Allowlist
C. Single Sign on Authentication
D. Field Level Encryption

Answer: B

Explanation:
Explanation
IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API

NEW QUESTION # 76
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Preference Center link and a link to the business website
B. Business name and physical mailing address
C. Preference Center link and physical mailing address
D. Business name and a link to the business website

Answer: C

Explanation:
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.

NEW QUESTION # 77
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

A. Verify Reply Mail Management has been enabled in the account
B. Select Unsubscribe Manual requests in Reply Mail Management
C. Select Delete Auto-Replies and Out-of-Office mail Management
D. Ensure a Custom response is enabled for Automated Response in Reply mail Management

Answer: B,D

Explanation:
Explanation
To automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list, the admin should take two steps:
* Ensure a Custom response is enabled for Automated Response in Reply Mail Management. This will allow Marketing Cloud to process replies that contain keywords such as unsubscribe, remove, or opt out and update the subscriber status accordingly.
* Verify Reply Mail Management has been enabled in the account. This will allow Marketing Cloud to handle replies to marketing emails and route them to a designated email address or domain.

NEW QUESTION # 78
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A. Select 'Enable Audit Trail Data Collection'
B. Deselect 'Exclude API Users From Password Expiration'
C. Select 'Identity Verification'
D. Deselect 'Enable Username and Password for Web Services'

Answer: D

Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API

NEW QUESTION # 79
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. Run Completion within the File Drop Automation
B. External Key within the Import File Activity
C. Notation Settings within the Import File Activity
D. Runtime Error within the File Drop Automation

Answer: C

Explanation:
Explanation
To monitor whether all records were added to the target data structure each day, NTO should use the Notification Settings within the Import File Activity. The Notification Settings allow NTO to specify an email address or a data extension to receive notifications about the status and results of the import. The notifications include information such as the number of records processed, added, updated, skipped, or failed. This way, NTO can track and verify the import process and identify any issues or errors. The other options are incorrect because:
* External Key within the Import File Activity. The External Key is a unique identifier for the Import File Activity that can be used for API calls or SQL queries. However, it does not provide any information about the status and results of the import.
* Run Completion within the File Drop Automation. The Run Completion is a summary of the execution of the File Drop Automation that shows the start time, end time, duration, and status. However, it does not provide any information about the status and results of the import.
* Runtime Error within the File Drop Automation. The Runtime Error is a message that indicates an error occurred during the execution of the File Drop Automation that prevented it from completing successfully. However, it does not provide any information about the status and results of the import.

NEW QUESTION # 80
......

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Verified Practical Marketing-Cloud-Administrator Information - Well-Prepared & Realistic Marketing-Cloud-Administrator Materials Free Download for Salesforce Marketing-Cloud-Administrator Exam

Salesforce Practical Marketing-Cloud-Administrator Information: Salesforce Certified Marketing Cloud Administrator Exam - Prep4cram Provides you a Simple & Safe Shopping Experience

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q75-Q80):

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